# Smarter web services powered by data We design and build your web services based on data and researched knowledge. ## User research for websites Understanding user behavior is the foundation for website renewal and further development. Make decisions based on researched knowledge. ## Website renewal Karhu is among Finland's most experienced website renewal specialists. We design services based on researched knowledge. ## Karhu Kaizen - continuous improvement of web services Your web service is never finished. Good web services are continuously developed, and the best development is based on researched knowledge. # 7 things we're praised for ## 1. We design web services based on researched knowledge We conceptualize and design your web services based on data and researched knowledge. Our understanding is based on user research we've conducted on dozens of web services. ## 2. A project model that keeps work moving like a train We lead the project so you don't have to. The cornerstones of our refined project model are disciplined project management, open and systematic communication, and comprehensive documentation. ## 3. Care that our satisfaction ratings speak for Karhu Care takes care of your web service and your people throughout the entire lifecycle of the web service. Our customers' satisfaction NPS score has been over 70 for years. ## 4. Design where brand appeal meets smooth user experience The appearance and user experience of our web services are handled by our own designers, who know the possibilities of technology and research data that explores web usage. ## 5. Heavy-duty technology expertise Our technology team has some of Finland's strongest expertise in website production. We have completed dozens of demanding integrations and diverse application development. ## 6. Uncompromising approach to information security The web today is full of dangers. If a web service's information security fails, nothing else matters. Reliable information security is the foundation on which we build everything else. ## 7. Always up to date on privacy regulations and authority interpretations We intensively follow the development of privacy protection requirements and best practices, and apply our understanding to daily client work. ## Contact us and ask for more information **Karhu Helsinki Oy** Bulevardi 21, 00180 Helsinki. E-mail: [moi@karhuhelsinki.fi](mailto:moi@karhuhelsinki.fi) Tel: [010 320 9220](tel:010 320 9220) Our main technologies are [Drupal](https://www.karhuhelsinki.fi/drupal/) and [WordPress](https://www.karhuhelsinki.fi/wordpress/). --- # Websites for businesses We have conceptualized, designed and built hundreds of websites for Finnish companies for over 20 years. We work with well-known publicly listed companies, leading SMEs and startups alike. We design and implement high-quality websites using [WordPress](https://www.karhuhelsinki.fi/wordpress/) and [Drupal](https://www.karhuhelsinki.fi/drupal/) content management systems. We focus on ensuring that your company's website provides the best possible user experience. Dozens of companies trust us with website conceptualization, design and technical development. [Meet our clients](https://www.karhuhelsinki.fi/toitamme/) ## Tailored websites for businesses We usually implement websites for businesses as complete packages, where we are responsible for the entire renewal project's definition, conceptualization and technical production. We are also a good choice for projects that require, for example, corporate website concept design. Or if your company already has ready plans, we can do purely technical implementations. We work smoothly with advertising, communications and media agencies as well as technology companies. As a foundation for [website design](https://www.karhuhelsinki.fi/verkkosivut/verkkosivujen-suunnittelu/), we offer comprehensive [research work](https://www.karhuhelsinki.fi/tutkimukset/). Based on research and data, we create [requirements definition](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-vaatimusmaarittely/) with you and design a functional concept for the website. The concept addresses logic, structure, visitor paths and how visitors are encouraged to interact. At Karhu, experienced visual and user experience designers work to transform the concept into concrete, beautiful and visitor-serving website views. ### Careful definition and design of websites - Careful advance preparation - Sufficient definition workshops with proven effective operating model - [Expert concept design](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-konseptisuunnittelu/) - [Visual and user experience design](https://www.karhuhelsinki.fi/konsepti-design/visuaalisuuden-ja-kayttokokemuksen-suunnittelu/) - Content planning guidance ## Easy-to-use websites also for site updaters In addition to user-friendliness, we also pay a lot of attention to ensuring that the sites we build are easy and pleasant to update. We train your staff to use the site. Our trainer knows both the technology used and your site thoroughly. Training takes place on the actual site and is very practical. Once the training has been held, it is easy for participants to start entering content and making updates. ## High-quality and secure technology We build websites for your company on WordPress and Drupal platforms due to their flexibility and versatility - we help you choose the platform that best suits your company. For WordPress sites, we can cost-effectively add a WooCommerce web store either as part of the site project or later. When we create websites for companies, we take full responsibility for the site's technical design and implementation. It is of paramount importance to us to provide high-quality, secure and tested technology. During technical implementation, we perform continuous and automatic quality control. Implementation takes place scalably with distributed version control and supported by secure CI/CD processes. ### Technical design and implementation of sites includes - Comprehensive search engine optimization - Accessibility expert services when needed - Content production and content entry if needed - Comprehensive documentation - Careful testing and publishing ## Project management and Care Our project management has been honed to perfection over the years, and all parties always know where things stand and what's to come. You have access to Karhu's project manager, under whose leadership web projects progress vigorously and on schedule. Comprehensive and clear documentation tells what is being done and what has been agreed. We receive a lot of praise for project management in our [customer stories](https://www.karhuhelsinki.fi/toitamme/asiakastarinat/) Once the project is completed, [Karhu Care](https://www.karhuhelsinki.fi/verkkosivut/huolenpito/) takes your company's website under its care, providing fast and competent support in Finnish. Our experts are ready to support your team, whatever the question or need for help. Our customers tell us that Karhu Care brings them peace of mind, knowing that their website is in good hands throughout its entire lifecycle. - Project execution with refined project model - Professional project management and active communication - Dedicated project manager who determinedly moves work forward - Advanced project tools - Praised modern tools and practices for documentation - Training and support for your team ## Continued site development with Karhu Kaizen service We develop websites data-driven, which means that after publication, the site is continuously and systematically improved. Development measures and suggestions are based on data (such as analytics and user research) and conclusions drawn from them. [Read more about Karhu Kaizen service](https://www.karhuhelsinki.fi/kasvu-ja-data/karhu-kaizen-verkkosivuston-jatkuva-datavetoinen-kehittaminen/). ### This is what we are often asked about our website projects **How much does a website project cost?** Our website project prices start from around €20,000. A typical project's tax-free price is €30,000 - €90,000. We are strongest in medium and large projects. We mainly price work at a fixed price, so cost risks are small in our projects. **How long does a company website project take?** Projects and their duration are individual. We mainly create medium and large sites, for which it is good to typically reserve 4-8 months for design and production. Smaller entities, such as campaign sites, we produce very quickly as well. **WordPress and Drupal, do you master both?** We build websites with both [WordPress](https://www.karhuhelsinki.fi/wordpress/) and [Drupal](https://www.karhuhelsinki.fi/drupal/), both of which are among the world's most popular publishing systems. Our technology team has solid expertise in both systems. Both WordPress and Drupal are easy-to-use, reliable and secure publishing systems. Both are based on [open source](https://www.karhuhelsinki.fi/drupal/avoin-lahdekoodi-on-drupalin-vahvuus/). We prefer WordPress for smaller and medium-sized projects. Drupal is strongest on large websites. [Explore the comparison between WordPress and Drupal here.](https://www.karhuhelsinki.fi/wordpress/wordpress-vs-drupal-vertailu/) **How do we know our website will be good?** We actively research our customers' satisfaction and have a joint feedback discussion after each project. Our customers are satisfied with our work. We receive praise for the fact that the vast majority of jointly agreed goals are achieved in our projects. We are happy to connect you with suitable customers if you want to discuss their experiences. ### Examples of corporate websites we have implemented - [Fiskars Group](https://www.karhuhelsinki.fi/toitamme/fiskars-group/) - [Puustelli](https://www.karhuhelsinki.fi/toitamme/puustelli/) - [Citycon](https://www.karhuhelsinki.fi/toitamme/citycon/) - [Patria](https://www.karhuhelsinki.fi/toitamme/patria/) - [Port of Helsinki](https://www.karhuhelsinki.fi/toitamme/helsingin-satama/) - [Olympia Kaukomatkat](https://www.karhuhelsinki.fi/toitamme/olympia-kaukomatkat/) - [Sello Shopping Center](https://www.karhuhelsinki.fi/toitamme/sello/) - [Osmo Color](https://www.karhuhelsinki.fi/toitamme/osmo-color/) ## Contact us Want to know more or discuss how your company's website can advance your business? Contact us, and we can together plan effective and stylish websites for your company that support your business goals. ### Send a message to Timo Ask Timo for more information: Timo Salminen, Customer Director E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Websites for Organizations **We get excited about organizational websites** We have conceptualized, designed and built dozens of websites for prominent Finnish organizations over two decades. We work with organizations such as SAK, the Finnish Kennel Club, the Pharmacists' Association and the Chemical Industry Federation. Designing organizational websites is interesting and inspiring work. ## Why should your organization get its website from Karhu? 1. Refined process and comprehensive experience with organizational website projects 2. We set goals with you and keep our focus on them 3. Strong expertise in concept design and visual design 4. Solid technical expertise in WordPress and Drupal systems Karhu Helsinki is one of Finland's most experienced agencies in designing and building organizational websites. We have extensively familiarized ourselves with the operational logic of the Finnish organizational sector and the goals and activities of various organizational stakeholders. We build websites using the globally popular [Drupal](https://www.karhuhelsinki.fi/drupal/) and [WordPress](https://www.karhuhelsinki.fi/wordpress/) content management systems. ## Everything needed for website construction and maintenance, covering the entire lifecycle If it's about renovating a website, we recommend basing the project on [research work](https://www.karhuhelsinki.fi/tutkimukset/) that maps the current site's condition and visitors' wishes. Based on research and data, we create a [needs specification](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-tarvemaarittely/) with you and [design a concept](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-konseptisuunnittelu/) for the new site. The concept describes logic, structure, visitor paths and how visitors are encouraged to interact. Karhu employs experienced [visual and user experience](https://www.karhuhelsinki.fi/konsepti-design/visuaalisuuden-ja-kayttokokemuksen-suunnittelu/) designers, in whose hands the concept transforms into concrete, beautiful and visitor-serving website views. We take full responsibility for the technical specification, design and production of your site. It's important to us to produce high-quality, secure and tested technology. We conduct continuous, automatic quality control during technical production. Production happens scalably in distributed version control and is accompanied by secure CI/CD workflows. Most often our organizational clients handle the planning and production of website content. As part of the concept, we formulate concrete guidelines and recommendations for content structure and presentation. We're also ready to help with content production if you see a need for it. When your site is completed, [Karhu Care](https://www.karhuhelsinki.fi/verkkosivut/huolenpito/) is ready to take it under its care. We are praised for how quickly and expertly we serve when the site is in use and throughout its entire lifecycle. Karhu Care's Finnish-speaking experts are ready to support your editors and content teams, whatever the question or need for help. Our clients tell us that Karhu Care brings them peace of mind, knowing that their website is in good hands. ## We are ready to ensure your site's accessibility If your organization's website needs to comply with the Digital Services Act [accessibility requirements](https://www.karhuhelsinki.fi/blogi/wcag-kriteerit-ymmarrettavasti-nain-teet-sivustostasi-saavutettavan/), our accessibility team actively participates in the project. Accessibility is considered in conceptualization, design, technical work and content guidelines. ### What our website projects include - Careful advance preparation - Sufficient specification workshops, with a proven effective operating model - Expert concept design - Visual and user experience design - Content planning guidance - Technical design and production - Comprehensive search engine optimization - Accessibility expert services when needed - Content production and content entry, if there's a need for them - Training and support for your team - Project implementation with an efficient project model - Professional project management and active communication - Advanced project tools - Comprehensive documentation - Careful testing and launch - Smooth transition to maintenance and further development We have created a large number of organizational websites and [extranet services](https://www.karhuhelsinki.fi/verkkosivut/extranet-palvelut/) over the past two decades. Each organization and its goals are unique, but general understanding of the organizational sector provides a solid foundation for the work. We have thoroughly refined our project model, tools and operating methods. We approach piloting new operating methods with an open mind. Since each of our projects is an individual, we utilize operating methods and processes that bring the most value to the client at any given time. ### This is what we're often asked about the projects we do for organizations **How much does a website project cost?** Our website project prices start from about 20,000 euros. A typical website project we do for an organization costs 30,000 - 60,000 euros excluding tax. We are strongest in medium and large website projects. We mainly price work at a fixed price, so cost risks in our projects are small. **How long does an organizational website project take?** Website projects and their duration are individual. We mainly create medium and large sites, for whose design and production it's good to typically reserve 4-8 months. We produce smaller entities, such as campaign sites, even on a very fast schedule. **WordPress and Drupal, do you master both?** We build websites with both [WordPress](https://www.karhuhelsinki.fi/wordpress/) and [Drupal](https://www.karhuhelsinki.fi/drupal/), both of which are among the world's most popular content management systems. Our technology team has solid expertise in both systems. Both WordPress and Drupal are easy-to-use, reliable and secure content management systems. Both are based on [open source](https://www.karhuhelsinki.fi/drupal/avoin-lahdekoodi-on-drupalin-vahvuus/). We favor WordPress in smaller and medium-sized projects. Drupal is strongest on large websites. Check out the [WordPress and Drupal comparison](https://www.karhuhelsinki.fi/wordpress/wordpress-vs-drupal-vertailu/). **Which organizations have you created websites for?** We have had the opportunity to work with dozens of organizations. We have designed and built websites or extranet services for SAK, the Pharmacists' Association, the Chemical Industry Federation, the Electrical Workers' Union and the Kennel Club, among others. [Get to know our clients](https://www.karhuhelsinki.fi/toitamme/) **How do we know that our website will be good?** We actively research our clients' satisfaction and have a joint feedback discussion after each project. Our clients are satisfied with our work. We receive praise for the fact that the majority of mutually agreed goals are achieved in our projects. We're happy to connect you with suitable organizational clients of ours if you want to discuss their experiences. ### Are you ready to renew your organization's website with Karhu? Ask Timo for more: Timo Salminen, Customer Director E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Public Sector Websites **Agile and engaging websites for the public sector** We have conceptualized, designed and built web services for several significant public sector organizations over two decades. We have had the opportunity to work with organizations such as the Finnish National Theatre, the Radiation and Nuclear Safety Authority, the Olympic Stadium, and the Finnish National Opera and Ballet. ## Why should public sector websites be acquired from Karhu? 1. Refined process and thorough experience in website projects 2. Strong expertise in concept design and design 3. Accessibility experts closely involved in projects 4. Solid technical expertise in WordPress and Drupal systems Karhu Helsinki is one of Finland's most experienced agencies designing and building websites. We have also worked on several public sector website projects. The accessibility and procurement requirements for public projects are familiar to us. We create sites using popular open-source [Drupal](https://www.karhuhelsinki.fi/drupal/) and [WordPress](https://www.karhuhelsinki.fi/wordpress/) content management systems. ## Everything needed for website construction and maintenance, covering the entire lifecycle If it's a matter of website renewal, we recommend research work as the foundation of the project to map the current state of the site and visitors' wishes. Based on research and data, we create a needs analysis with you and design a concept for the new site. The concept describes logic, structure, visitor paths, and how visitors are encouraged to interact. Karhu employs experienced [visual and user experience](https://www.karhuhelsinki.fi/konsepti-design/visuaalisuuden-ja-kayttokokemuksen-suunnittelu/) designers, whose hands transform concepts into concrete, beautiful and visitor-serving website views. We take full responsibility for the technical specification, design and production of your site. It's important for us to produce quality, secure and tested code and technology. During technical production, we conduct continuous, automated quality control. Production is done scalably in distributed version control and accompanied by secure CI/CD workflows. Most often our public sector clients are responsible for planning and producing their website content themselves. As part of the concept, we formulate concrete guidelines and recommendations for content structure, presentation and accessibility. We are also ready to help with content production if you see a need for it. When your site is completed, [Karhu Care](https://www.karhuhelsinki.fi/verkkosivut/huolenpito/) is ready to take it under its care. We are praised for how quickly and skillfully we serve when the site is in use and throughout its entire lifecycle. Karhu Care's Finnish-speaking experts are ready to support your editors and content teams, whatever the question or need for help. Our customers tell us that Karhu Care brings them peace of mind, knowing that their websites are in good hands. ## We are ready to ensure your site's accessibility Public sector web services must comply with the Digital Services Act [accessibility requirements](https://www.karhuhelsinki.fi/blogi/wcag-kriteerit-ymmarrettavasti-nain-teet-sivustostasi-saavutettavan/) and WCAG 2.1 standard level AA requirements. Our accessibility team actively participates in our public sector website projects. Accessibility is taken into account in conceptualization, design, technical work and content guidelines. Our experts are also in demand for conducting [accessibility audits](https://www.karhuhelsinki.fi/tutkimukset/saavutettavuusauditointi/) on websites designed by other partners. ### What our website projects include - Careful advance preparation - Sufficient specification workshops, with a proven effective operating model - Expert concept design - Visual and user experience design - Content planning guidance - Technical design and production - Comprehensive search engine optimization - Accessibility expert services when needed - Content production and content input, if there is a need for them - Training and support for your team - Project implementation with an efficient project model - Professional project management and active communication - Advanced project tools - Comprehensive documentation - Careful testing and publishing - Smooth transition to care and further development We have created a large number of public web services over the past two decades. Each public sector organization and its goals are unique, but a general understanding of public sector operating methods provides a solid foundation for the work. We have thoroughly refined our project model, tools and practices. We approach piloting new practices with an open mind. Because each of our projects is an individual, we utilize such practices and processes that bring the most value to the customer. ### This is what we are often asked about our public sector projects **How much does a website project cost?** Our website project prices start from around €20,000. The tax-free price of our typical project is €30,000 - €90,000. We are at our strongest in medium and large website projects. We price work mainly at a fixed price, so cost risks are small in our projects. **How long do public sector website projects take?** Website projects and their duration are individual. We mainly create medium and large sites, for which it is good to reserve typically 4-8 months for design and production. We produce smaller entities, such as campaign sites, even on a very fast schedule. **WordPress and Drupal, do you master both?** We build websites with both [WordPress](https://www.karhuhelsinki.fi/wordpress/) and [Drupal](https://www.karhuhelsinki.fi/drupal/), both of which are among the world's most popular content management systems. Our technology team has solid expertise in both systems. Both WordPress and Drupal are easy-to-use, reliable and secure content management systems. Both are based on [open source](https://www.karhuhelsinki.fi/drupal/avoin-lahdekoodi-on-drupalin-vahvuus/). We prefer WordPress for smaller and medium-sized projects. Drupal is strongest on large websites. Explore the [WordPress and Drupal comparison](https://www.karhuhelsinki.fi/wordpress/wordpress-vs-drupal-vertailu/). **How do we know that our websites will be good?** We actively research our customers' satisfaction and have a joint feedback discussion after each project. Our customers are satisfied with our work. We receive praise that the majority of jointly agreed goals are achieved in our projects. We are happy to put you in touch with suitable organizational customers of ours if you want to discuss their experiences. ## Karhu is a trusted partner for public website projects. Get in touch and ask for more. Ask Timo for more: Timo Salminen, Customer Director E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Concept & Design Our team has over two decades of experience in conceptualizing and designing websites and digital services. ## What we offer - [Website requirements specification](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-vaatimusmaarittely/) - [Website concept design](https://www.karhuhelsinki.fi/konsepti-design/verkkosivujen-konseptisuunnittelu/) - [Visual and user experience design](https://www.karhuhelsinki.fi/konsepti-design/visuaalisuuden-ja-kayttokokemuksen-suunnittelu/) ## [How do we do concept work?](https://www.karhuhelsinki.fi/konsepti-design/miten-teemme-konseptityota/) --- # Extranet Services **Profitable extranet services** An extranet is a web service designed for a company's customers, organization's members, or other stakeholders. The extranet services we build increase our customers' sales, improve stakeholder service, and bring cost savings. ## Why should you get your extranet from Karhu? 1. Experience and success from demanding extranet projects 2. Refined process and well-founded experience from web service projects 3. Strong expertise in concept design and design 4. Solid technical expertise in WordPress and Drupal systems The payback period for extranet project costs is often shorter than our customers expect. A good extranet reduces staff workload and significantly improves operational efficiency. The platforms for our extranet services are [Drupal](https://www.karhuhelsinki.fi/drupal/) and [WordPress](https://www.karhuhelsinki.fi/wordpress/). ## Targeted content for a limited target group Content and functions are placed in the extranet that cannot or should not be offered to visitors of an open internet site. A typical extranet is protected with usernames and passwords. Sometimes visitors can only access it from a specific IP address. Using the extranet should be made as easy as possible so that the target group visits it as often as possible. For example, repeatedly entering usernames and passwords is usually not necessary. AD (Active Directory) integrations are one way to streamline extranet use and administration. ## Every extranet is different An extranet can be built to include, for example, an online store or ordering system that appears different to all extranet user groups. The extranet can also contain product information, instructions, and downloadable material that you don't want to show to everyone. Often the extranet content is user-specific - it can provide information about, for example, the progress of end customer projects or offer customer-specific documentation for download. Using the extranet should be made as easy as possible so that the target group visits it as often as possible. In extranet projects, integrations are often necessary - the service content can be retrieved or transferred to the company's internal systems. Interactivity and social media functions also fit well in an extranet. ### What our extranet projects include - Careful advance preparation - Sufficient definition workshops with a proven effective operating model - Expert concept design - Visual and user experience design - Technical design and production - User management and user rights definition - Accessibility expert services when needed - Training and support for your team - Project execution with an efficient project model - Professional project management and active communication - Advanced project tools - Comprehensive documentation - Careful testing and publishing - Smooth transition to maintenance and further development Over two decades of experience shows in what we bring to extranet project work. We have thoroughly refined our project model, tools, and operating methods. We approach piloting new types of operating methods with an open mind. Since each of our projects is unique, we utilize such operating methods and processes that bring the most value to the customer. ### Questions we're often asked about our extranet projects How much does an extranet project cost? Our website project prices start from around €20,000. The typical tax-free price of our extranet projects ranges from €40,000 - €90,000. We primarily price work at a fixed price, so cost risks in our projects are small. How long does a company extranet project take? Extranet projects and their duration are individual. Typically, it's good to reserve 4-8 months for design and production. Drupal and WordPress, are both suitable for extranet use? We build extranet services with both [Drupal](https://www.karhuhelsinki.fi/drupal/) and [WordPress](https://www.karhuhelsinki.fi/wordpress/), both of which are among the world's most popular publishing systems. Our technology team has solid expertise in both systems. Both WordPress and Drupal are easy-to-use, reliable, and secure publishing systems. Both are based on [open source](https://www.karhuhelsinki.fi/drupal/avoin-lahdekoodi-on-drupalin-vahvuus/). We favor WordPress in simpler implementations and Drupal in projects where requirements for user rights and information architecture are more challenging. For whom have you built extranets? We have conceptualized, designed, and built dozens of extranets. We have done extranet projects for Adato Energia, the Association of Chemical Industry, the Pharmaceutical Association, and one of Europe's largest pharmaceutical companies, among others. [Get to know our customers](https://www.karhuhelsinki.fi/toitamme/) How do we know the extranet will be good? We actively research our customers' satisfaction and have a joint feedback discussion after each project. Our customers are satisfied with our work. We receive praise for the fact that the majority of mutually agreed goals are achieved in our projects. We are happy to connect you with suitable customers if you want to discuss their experiences. ## Could we build you a new extranet? Timo Salminen, Customer Manager E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Website User Research User research is the Swiss Army knife of data-driven web service development. When you want to renew or develop websites or e-commerce based on researched information, you've come to the right place. ### Why user research as the foundation for web service development? 1. Research reveals what interests visitors and what they value 2. Research helps prioritize development goals and guidelines 3. Research brings up new ideas 4. Research provides backing for decision-making and measurement Our experts have led over 300 companies and organizations through website renewals. We're often asked how to best launch a website renewal or large-scale development project. Based on our experience, development produces the best results when done data-driven. User research paints a realistic picture of your site's current state and highlights the concrete focus areas that are important to consider in site renewal or continued development. Research concretely reveals what web service users are interested in and what they value. Our experts have conducted user research for dozens of Finnish companies and organizations' websites. We carry out research using refined methods and achieve results. User research is one of our most praised services. [Request a research quote](https://www.karhuhelsinki.fi/tarjouspyynto/) ## User research methods - Heat map testing - Visitor analytics analysis - Visitor and stakeholder surveys - Site expert analysis - Key person interviews - User observation - Focus group work ## Port of Helsinki got coordinates for successful website renewal from user research The user research identified 9 focus areas to concentrate on in the website renewal. The research was repeated after the renewal was completed and the results were delightful. The Port has received lots of good feedback about their new site. [Read about the Port's project](https://www.karhuhelsinki.fi/toitamme/asiakastarinat/kayttajatutkimus-antoi-koordinaatit-helsingin-sataman-verkkosivujen-uudistukselle/) ## User research clarified the situation overview and gave direction for website development at the Ministry of Social Affairs and Health The Ministry was satisfied with the user research results. The research identified acute development needs on the site. It also brings benefits to planning large-scale site renewal. [How the Ministry's site was researched](https://www.karhuhelsinki.fi/toitamme/asiakastarinat/kayttajatutkimus-antaa-suunnan-stm-sivuston-kehitykselle/) ## User research provided tools for Atria's website service design - good websites, better mood Atria's web service renewal was launched with comprehensive user research. User research provided backing for the renewal work. Its results were returned to numerous times during the project when decisions needed to be made. [How Atria benefited from the research](https://www.karhuhelsinki.fi/toitamme/asiakastarinat/hyvat-verkkosivut-parempi-mieli-atrian-sivustojen-uudistuksessa-kayttokokemus-paaroolissa/) ## Situations where user research fits 1. Identifying direction and focus areas for web service renewal 2. Evaluating web service renewal success 3. Foundation and prioritization for web service continued development 4. Evaluating web service lifecycle phase based on data [Request a user research quote](https://www.karhuhelsinki.fi/tarjouspyynto/) ### FREQUENTLY ASKED ABOUT WEBSITE USER RESEARCH **What does user research cost?** Prices for comprehensive website user research start from around €6,000 +VAT. When methods are added and content is expanded, it also affects the price. Request a quote using the contact form at the end of this page and we'll respond quickly. **How long does user research take?** You should reserve 6-8 weeks for conducting website user research. Time is required both for research data accumulation and its analysis. If the research results are particularly urgent, there's some flexibility regarding the timeline. **What benefit does research provide in website renewal?** We've identified several benefits for basing website renewal on user research. Here are the most important ones: 1. All website project participants are aligned toward the same goal 2. Understanding the current state provides a shared situational picture 3. Website renewal goals are easier to set and prioritize when justified with data 4. Project decision-making gets backing 5. New ideas emerge 6. A data foundation is established for evaluating website renewal success Benefits have been analyzed in [this blog post about user research](https://www.karhuhelsinki.fi/blogi/verkkosivujen-kayttajatutkimus-antaa-dataa-ja-selkanojan-uudistukseen-tai-jatkokehitykseen/). **Is research beneficial for continued site development?** Yes it is. We utilize user research approximately equally as a foundation for both website renewal and continued development. User research brings necessary understanding and answers also in situations where consideration is being made between full website renewal and continued development. **Why wouldn't we do the research ourselves?** Researching websites is also beneficial when done in-house. The biggest added value of utilizing an expert is that we can compare results to dozens of our previous studies and put findings in perspective. We can tell what's exceptional in the results and what deserves the greatest attention. ### Request a user research quote Ask more from Timo: Timo Salminen, Customer Manager E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Heat Map Testing **Heat map testing produces concrete development recommendations** Heat map testing is a research method that effectively increases understanding of website functionality and visitor behavior on the site. Based on the testing, our experts draw conclusions about how the site should be developed or provide guidelines for site redesign. ## Why should you get heat map testing from Karhu? 1. Long experience in utilizing heat maps on websites 2. Deep understanding of website users 3. We produce concrete recommendations as results 4. Added value from comparison to dozens of previous tests Heat map testing is one of the most effective methods of user research conducted on websites. Heat map testing can be done as an independent study or as part of a broader [user research package](https://www.karhuhelsinki.fi/tutkimukset/kayttajatutkimus/). ## Heat maps reveal visitor behavior Heat map testing is research conducted on a website or online store that provides information about visitor paths and visitor behavior. The test results in various visual representations: heat maps, scroll maps, and click maps that show visitor movement on the website. Based on the interpretation of these images, conclusions can be drawn that are utilized in website development plans. Even after dozens of heat map tests conducted over the years, each new test produces surprises. Every website and its target audience is unique. We gather important learning from each study we get to conduct. In Karhu's heat map testing, the greatest value comes from the interpretations made by our experts. We have conducted heat map testing for dozens of sites and have good prerequisites to assess what is noteworthy and special in your site's heat map results. ### What kind of development recommendations can be generated based on heat map testing? - How to modify site menus to be more functional - How to present current content - How to make call-to-actions (CTAs) more appealing - How to make product or service pages more understandable - How to make contact information easier to find - Which development targets are critical and which are less important ## We produce concrete development recommendations and discuss them with you Based on the collected heat map data, our expert produces a report on the current state and development needs of the tested pages. The report contains abundant data, but its most valuable content are concrete development recommendations based on findings as a basis for further website development or redesign. Our expert goes through the report and recommendations with you in discussion. We ensure that key personnel understand the essential content of the recommendations. We are naturally also ready to concretely move forward with recommended actions with you, if you so wish. ## This is what we're often asked about heat map testing How much does heat map testing cost? Our typical heat map test prices range from €1,500 - €5,000. Send a message using the form at the bottom of this page and briefly tell us about your needs. We'll quickly make an offer for heat map testing suitable for you. How many pages should be heat map tested? Our basic heat map testing package includes 5 pages to be tested. The number of pages to be tested can be flexibly increased. Our largest one-time tests have included over 20 pages. Each page generates abundant test data. Pages that are popular and as different as possible in structure, content, and when possible, user base should be selected for testing. How long does heat map testing take? It's good to reserve 3-6 weeks for heat map testing. Heat map data accumulation takes time, unless the site has a remarkably high number of visitors. Data analysis also requires work days to be reserved, as it's done by our subject matter experts instead of machines and automation. For whom have you conducted heat map tests? We have conducted heat map testing for dozens of companies, organizations, and public sector organizations. Our experts have been able to conduct research for clients such as Atria, Shopping Center Sello, Myllyn Paras, Sitowise, Association of Finnish Local and Regional Authorities, and Finnish National Theatre. [Get to know our clients](https://www.karhuhelsinki.fi/toitamme/) ### Order heat map testing here or ask for more information Ask Timo for more Timo Salminen, Client Director E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Conversion Audit **What to do when your website isn't generating enough sales?** In a conversion audit, our experts analyze your website or e-commerce store and provide concrete development recommendations on how to increase sales, generate more leads, or encourage visitors to interact more effectively. ## Why choose a conversion audit from Karhu? 1. Extensive experience in analyzing websites and e-commerce stores 2. Deep understanding of website users 3. We produce concrete recommendations as results 4. Added value from comparing to dozens of previous studies Numerous website and e-commerce store owners struggle with how to generate more sales and leads from the web. Karhu Helsinki's conversion audit provides concrete insights for improving web service conversions. ## Expert analysis in the main role We at Karhu Helsinki have two decades of experience with website user behavior and preferences. In conversion analysis, our expert analyzes your website or e-commerce store and identifies its strengths and areas for development. The best part of conversion analysis is that its benefits are easily measurable. Numbers quickly start telling the success story when changes are made to the site based on the recommendations produced from the analysis findings. We analyze visitor paths, user experience, and purchase funnel logic on both desktop and mobile devices. Perspective comes from our experience with dozens of previous studies conducted on websites. ## Understanding is supplemented with heatmaps and analytics Conversion analysis also utilizes [heatmap testing](https://www.karhuhelsinki.fi/tutkimukset/kuumakarttatestaus/) and review of various analytics data as needed. For example, Google Analytics visitor statistics and e-commerce sales statistics broaden the understanding of what works in the web service and what doesn't. Conversion auditing can also be supplemented with [keyword analysis](https://www.karhuhelsinki.fi/tutkimukset/avainsanatutkimus/), expanding understanding beyond the site to how visitors find their way to the site. ### What kind of development recommendations can arise from a conversion audit? - How to modify site menus to be more functional - How to refine the purchase funnel to be seamless - How to name and present products more clearly - Which elements on product pages need refinement - What trust-building elements need to be added to views - Which development areas are critical and which are less important ## We produce concrete development recommendations and discuss them with you Based on collected data and understanding, our expert produces a report on the site's development needs. We provide concrete development recommendations as a foundation for further development or renewal of websites or e-commerce stores. Our expert reviews the report and recommendations with you through discussion. We ensure that the key content of the recommendations becomes clear to your key personnel. We are naturally also ready to move recommended actions concretely forward with you, if you so wish. ## This is what we're often asked about conversion audits How much does a conversion audit cost? Typical prices for conversion audits range from 3,000 - 6,000 euros. Send a message using the form at the bottom of this page and briefly tell us about your needs. We'll quickly make an offer for an audit suitable for you. How long does it take to complete a conversion audit? It's good to reserve 3-6 weeks for the audit. The analysis is conducted and recommendations are formulated by our subject-matter experts instead of machines and automation. ### Order a conversion audit here or ask for more information Ask Timo for more: Timo Salminen, Customer Manager E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Accessibility Audit **How to make your web service accessible?** An accessibility audit maps out how accessible your website or online store is and what should be done to bring accessibility up to the level required by legislation. The audit is conducted by Karhu Helsinki's experienced accessibility team. ## Why should you choose Karhu for accessibility auditing? 1. Extensive experience in audits and working as accessibility experts 2. Deep understanding of website users 3. We produce concrete recommendations as results 4. We are familiar with domestic and European regulations in the field An accessibility audit maps out how well a website or online store complies with the EU's accessibility directive and domestic digital services law accessibility requirements. As a result of the audit, we report the site's current accessibility situation and list the actions that need to be taken on the site to meet accessibility requirements. Based on the results of the accessibility audit, we produce an accessibility statement for your site, which in itself is an important accessibility-improving feature on the site. ## Who do accessibility requirements apply to? The Digital Services Act ([Act on the Provision of Digital Services](https://www.finlex.fi/fi/laki/alkup/2019/20190306) or accessibility law) requires that publicly funded websites and mobile applications performing official duties are built so that they can be used with various assistive devices and terminals. Web service accessibility is estimated to affect about one million Finns. On the other hand, the better accessibility is considered, generally the better the user experience of the web service is for all users. The law's accessibility requirements cover numerous organizations from ministries and government agencies to municipalities and various public law institutions. The Regional State Administrative Agency's accessibility website comprehensively lists [organizations that accessibility requirements apply to](https://www.saavutettavuusvaatimukset.fi/digipalvelulain-vaatimukset/soveltamisala-kuulummeko-lain-piiriin/). ## Online stores coming under accessibility requirements **In 2025, accessibility requirements will expand to cover several new private sector digital services such as online stores.** The content of these digital services must be accessible and usable by all people, and everyone must understand what is said in them. According to guidelines, accessibility in web services sets criteria for color contrast, text readability, video subtitles, and keyboard use, among other things. ### The audit analyzes and evaluates the following areas of the web service - Visual appearance and visual solutions - User experience and logic - Technical implementation - Content presentation ## We produce concrete development recommendations and discuss them with you We review the audit results in a joint meeting and report them clearly also in written form. We specifically focus on what concrete accessibility improvements need to be made on the site. We are happy to help with post-audit actions to bring the site into compliance with accessibility requirements. ## Comparison to previous findings provides perspective Our experience auditing different sites provides perspective and clarifies understanding of what is essential in a large amount of data. We identify accessibility pitfalls and best practices. ## This is what we are often asked about accessibility audits How much does website accessibility auditing cost? The price of our basic accessibility audit is just under 8,000 euros. It can be modified to be larger or smaller as needed. Send a message using the form visible at the bottom of this page and briefly tell us about your needs. We will quickly make an offer for an audit package suitable for you. How long does it take to conduct an accessibility audit? It's good to reserve 5-6 weeks for website accessibility auditing. Analyzing your service requires working days, as it is done by our subject matter experts instead of machines and automation. Who have you conducted accessibility audits for? We have conducted accessibility audits for several companies, organizations, and public sector organizations. Our experts have had the opportunity to conduct audits for clients such as SAK, University of Vaasa, Esperi, Finnish Institute of International Affairs, Port of Helsinki, Turku City Theatre, and Olympic Stadium. ### Order an accessibility audit here or ask for more information Ask Katja for more: Katja Heiskanen, SEO and accessibility expert E-mail: katja.heiskanen@karhuhelsinki.fi --- # Keyword Research **Search Engine Visibility Overview** Keyword research provides answers to how well your website or e-commerce site appears in search engines compared to competitors. As a result of the research, we provide the most important development recommendations to improve your web service's visibility in search engines. ## Why should you get keyword research from Karhu? 1. Long experience in analyzing websites and e-commerce sites 2. Over a decade of experience in search engine optimization 3. Deep understanding of website users 4. We produce concrete recommendations as results In keyword research, we examine how well your website or e-commerce site appears in search engines. We map visibility in relation to competing sites. The research produces a comprehensive overall picture of how good condition your web service's search engine visibility is in and what needs to be done to improve it. The keyword research is conducted by Karhu Helsinki's experienced specialist, who utilizes various analytical tools in their work. We compile large amounts of data and draw conclusions based on our long experience in [search engine optimization](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/). ## Over half of a typical web service's visitors come from search engines Keyword research is useful for any web service where it's important to get visitors from search engines. In our customer base, typically 50-80% of website or e-commerce visitors arrive from search engines, usually Google. Search engines have a massive significance today as a source of traffic for web services. ### What does keyword research include? - Review of visitor statistics, i.e., analytics - Mapping the competitive situation of search terms - Visibility comparison between relevant competing sites - New keyword ideas - Expert analysis of the site ## We produce concrete development recommendations and discuss them with you Based on the collected data and understanding, our specialist produces a report on the site's development needs. We produce concrete development recommendations as a basis for further development or renewal of websites or e-commerce sites. Our specialist goes through the report and recommendations with you through discussion. We ensure that the key content of the recommendations becomes clear to your key personnel. We are naturally also ready to concretely move forward with recommended actions together with you, if you so wish. ## This is what we're often asked about keyword research How much does keyword research cost? Keyword research prices range between 1,500 - 3,000 euros. Send a message using the form visible at the bottom of this page and briefly describe your needs. We'll quickly make an offer for analysis suitable for you. How long does it take to conduct keyword research? It's good to reserve 2-3 weeks of time. The research is conducted and recommendations are formulated by our specialists knowledgeable in the subject, instead of machines and automation. ### Order keyword research here or ask for more information Ask Riku for more: Riku Jokinen, Head of Analytics Services E-mail: riku.jokinen@karhuhelsinki.fi Tel: 050 360 8762 --- # Search Engine Optimization (SEO) We have over a decade of experience in systematic and results-driven search engine optimization (SEO) for websites. Search engine optimization is a central part of our website projects and ongoing website development. ## Why you should get search engine optimization from Karhu 1. Extensive experience in analyzing websites and e-commerce stores 2. Optimization is a seamless part of web service design and development 3. Thorough knowledge of SEO's impact on different areas of websites 4. Deep understanding of website users The majority of visitors to most of our clients' websites arrive from search engines, typically Google. The better a website appears in search engines, the more it reaches the right kind of visitors and the better conditions the website has to achieve its set goals. ## Search engine optimization is present all the time When designing and building web services, we take search engine visibility into account at all stages from specification to publication. Our SEO specialist is closely involved in all phases of project work. The search engine optimization perspective is the foundation of website structural planning. SEO also significantly affects the design of visuals and user experience as well as many areas of technical work. Both [WordPress](https://www.karhuhelsinki.fi/wordpress/) and [Drupal](https://www.karhuhelsinki.fi/drupal/) offer extensive possibilities for producing search engine friendly websites. The best results are achieved when a new website is conceptualized and planned to be search engine friendly from the ground up A search engine friendly website and continuous optimization improve visibility and goal achievement. By understanding what people are searching for and what kind of content they want, you can better reach potential customers. ## Systematic and continuous search engine optimization for existing websites [Continuous search engine optimization](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/jatkuva-hakukoneoptimointi/) is systematic and long-term work to improve website visibility. As part of continuous optimization, we monitor, analyze and report on the website's search engine visibility and competitive situation. We perform SEO development work on the website and provide concrete content recommendations to our client's content team. The impact of development work and content is closely monitored so that the work achieves increasingly better results month after month. **We recommend continuous optimization for all websites where organic visibility in search engines is central to success.** ### Search engine optimization as an integral part of other Care services or together with your other partners Over a hundred of our clients' websites are supported and secured by [Karhu Care](https://www.karhuhelsinki.fi/verkkosivut/huolenpito/), our comprehensive support service. Together with our Care service, continuous search engine optimization works particularly smoothly and the website is developed comprehensively. We are also ready for SEO services on websites where maintenance and support is provided by our client's other partners. ## To the top of Google search results with kitchen-related terms Finland's most popular kitchen brand Puustelli has risen to popularity also in search engines. The Puustelli.fi website we built was designed to be search engine friendly and visibility is developed systematically. The website is in Google's top 3 results for numerous favorite terms related to kitchen acquisition. ## From obscurity to the number one dog industry website with quality content and search engine optimization The Finnish Kennel Club's Hankikoira.fi was designed and built to serve Finns considering buying a dog. Quality content and determined optimization have brought the website to the top of search results for numerous terms that dog people favor on Google. Search engines now generate millions of visitors annually to the website. ## Mastering wood treatment search terms Osmo Color manufactures the world's highest quality wood wax, wood oil and other wood treatment products. In Finland, Osmo Color reaches the majority of its customers through search engines. Thanks to search engine optimization, you will very likely end up on the Osmocolor.com website if you tell a search engine that you are interested in, for example, treating wooden floors or decks. ## Frequently asked questions about our SEO services **Is SEO included in all your website projects?** We offer search engine optimization as part of the construction project for websites where search engine visibility is an essential part of success. Optimization is done in the project by our SEO specialist, whose work is clearly and transparently priced in our project quote. **How much does continuous search engine optimization cost?** Continuous search engine optimization is tailored to suit each client and website, but the typical price for continuous optimization among our clients is 500-1,300 euros per month. **Why do you need to optimize continuously?** Search engines are constantly evolving and competing websites are actively developing their own visibility. Strengthening search engine visibility is like elite sports. If you stop training, results quickly start to decline. **Can our website's search engine visibility be mapped?** We are ready to audit websites' search engine visibility and make recommendations on how visibility could be improved. We are happy to make a quote for SEO auditing. ## Let's talk more - get in touch! Does it seem like we could find common ground in search engine optimization? We hope and believe so. Let's arrange a joint discussion session and find out how we could proceed on the matter. Send a message using the form on this page or [contact](https://www.karhuhelsinki.fi/tutustu-meihin/yhteystiedot/) the person you consider appropriate. We are ready to serve and eagerly await your contact. ### Get in touch and ask more about search engine optimization Ask Sanna for more information: Sanna Lindholm, SEO and conversion specialist E-mail: sanna.lindholm@karhuhelsinki.fi Tel: 040 509 8747 --- # Web Analytics **Analytics shows how to succeed on websites** Tracking analytics and making data-driven decisions is the foundation of website development. Visitor statistics create understanding of what works on websites and what doesn't. We design analytics and help our clients get the most out of it. ## Why is Karhu a good analytics partner? 1. Long experience-based understanding of website users 2. Industry-leading products Google Analytics and Matomo as tools 3. Strong technical expertise in analytics implementations 4. We continuously monitor industry regulations and trends Website conceptualization and design is our core competency. We get insights for design from data and research-based understanding. We track our clients' website visitors and make informed interpretations based on monitoring about how sites should be developed. ## Analytics planning and KPI metrics as foundation We design meaningfully functioning analytics for our clients' websites and are responsible for its implementation. We define KPI metrics (key performance indicators) that make sense to track on the site and produce tools to monitor the metrics. Analytics work is part of practically all our website projects. We also do active analytics development with our clients as needs grow. ## Analytics reporting that turns data into knowledge We report our clients' website key figures clearly and illustratively. Instead of just data, we provide interpretations and recommendations based on which our clients can make decisions about investments and further development of their services. We shape our reporting into the format and operating model that supports each client's individual goals. ## We train and guide in the secrets of analytics Our analytics experts are ready to train in the use of analytics tools and evaluate together through discussion how to get the most out of analytics. Practically every Finnish company and organization collects analytics from their websites. The majority of them could get many times more out of the data with even light training. ### Analytics services we offer - KPI metric definition - Web analytics planning - Implementation of analytics functions on websites - Fixing broken analytics - Analytics reporting - Analytics training ## Using industry-leading products Google Analytics and Matomo We implement analytics and offer expert services with two industry-leading systems: Google Analytics and Matomo. Google Analytics is the industry's traditional and strong standard product, which has also traditionally been underutilized in many companies. Analytics produces massive amounts of data and finding the essential from there is work where Karhu provides value. Matomo is a new generation analytics product whose foundation is privacy. Matomo provides the opportunity to collect and process visitor statistics in a way that respects visitors' privacy significantly better than what analytics tools have traditionally done. ## Following industry regulations and practices is vital Regulations related to analytics and privacy are constantly changing. The EU's General Data Protection Regulation GDPR started a tidal wave of analytics-related development that continues still. We closely monitor the development of industry regulations and authority guidelines in Europe and Finland. We actively report on development in [our blog](https://www.karhuhelsinki.fi/blogi/) and [newsletter](https://www.karhuhelsinki.fi/tutustu-meihin/tilaa-uutiskirjeemme/). ## This is what we're often asked about Web Analytics **Is it still worth using Google Analytics?** Google Analytics is a traditional and excellent product that is constantly developing. There's a lot of discussion about privacy regarding Analytics, but at least for now the product can be used and it provides a lot of valuable data. Many companies also benefit from Analytics linking seamlessly to many other products and technologies. **What exactly is this Matomo?** Matomo is a paid analytics product whose roots are in New Zealand and where data is stored in Europe. Matomo has grown in popularity in Finland because many of its features are considered stronger than Google Analytics from a privacy perspective. Matomo's home is at [https://matomo.org/](https://matomo.org/). If implementing the system on websites interests you, Karhu is ready to help. **How to get more out of analytics?** Struggling with analytics solely within the company is challenging. It's easier for an expert to see the forest for the trees and evaluate what kind of analytics solution would be useful and what steps would be good to take. More efficient utilization of analytics doesn't require massive investments or a giant project. You can proceed with small steps. The first step is contacting an expert like Karhu. ### Want to get more out of analytics? Ask Riku for more: Riku Jokinen, Head of Analytics Services E-mail: riku.jokinen@karhuhelsinki.fi Tel: 050 360 8762 --- # Karhu Kaizen - Continuous Data-Driven Website Development We firmly believe that web service development works best through small steps, continuously measuring the impact of changes made. ## Core of Karhu Kaizen Service 1. Website goals guide the work 2. Work is continuous and systematic 3. Focus on one carefully defined topic at a time 4. Development actions are based on data and conclusions drawn from it ## Starting with Goal Definition Karhu Kaizen work begins with joint goal definition, based on organizational objectives and website goals derived from them. Once goals are defined, we move forward through sprint-based work. Goal achievement is monitored in shared meetings. ## Data-Driven Web Service Improvement - Why? 1. The website produces desired results - continuously and systematically 2. Development work is prioritized based on data 3. Decisions get a factual foundation and backing 4. New development ideas emerge through data 5. Tools for evaluating development success are obtained Kaizen is a Japanese term meaning continuous improvement in small steps. ### Questions That Karhu Kaizen Can Answer - How can website conversion be improved? - How can current content be made more impactful? - How can visitor user journeys be streamlined? - What are the most effective actions to improve visibility for relevant keywords? - How can the most popular pages provide a better landing experience? - Do visitors find the content that requires most of your time? - How can the website become more technically search engine friendly? - How well does navigation work? Can it be improved? - How could the website sell more? - How can analytics data quality be improved? ## Karhu Kaizen Sprint Work One sprint typically lasts one month. After three sprints, we review achieved improvements as a whole and plan future sprint content together with you. ### Want to improve your current website's functionality? Send Teemu a message Teemu Suominen, CEO E-mail: teemu.suominen@karhuhelsinki.fi Tel: 050 313 0577 --- # How do we increase visitor numbers? **We want to bring more of the right visitors to websites** A company's or organization's website or online store is more useful the more right kind of visitors it attracts. First, it must be determined who we want to attract to the site. Then methods must be found to encourage the target group to visit. The foundation for increasing website or online store visitor numbers is defining and understanding our customer's goals. It's essential for us to understand what the site aims to achieve and who it wants to address. Understanding goals and target groups provides the foundation for planning methods to increase visitor numbers. ## Search engine optimization produces results, but takes time [Website design](https://www.karhuhelsinki.fi/verkkosivut/verkkosivujen-suunnittelu/) and building search engine friendly sites is an investment that pays off. When a site is designed and produced from the ground up to serve both visitors and search engines, visitor numbers almost certainly increase. Equally effective is [continuous search engine optimization](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/jatkuva-hakukoneoptimointi/), where content is developed and visibility strengthened through persistent training - somewhat like in elite sports. However, optimization is work that bears fruit only over time. When optimization is patiently done for months and years, strong and sustainable growth can be achieved in website traffic. ## Advertising works immediately, but every visitor costs Digital advertising offers numerous effective channels and tools. Most popular among our customers are search engine advertising and social media advertising. Both can effectively target commercial messages to different target groups, for example based on interests. Few dispute the effectiveness of digital advertising, but visitors won by advertising are paid company and their loyalty is sometimes wavering. ## Newsletter is an evergreen tool that surprisingly produces results Newsletters have been sent for years and their effectiveness has been questioned for just as long. For many purposes, however, newsletters are an effective tool. With them, website owners can push messages to their target group without, for example, social media channels affecting the message content or presentation style. Our customers have achieved impressive results, for instance in online store product marketing and event marketing through newsletters. Here at Karhu, we have solid expertise in [newsletter implementations with the European Mailjet system](https://www.karhuhelsinki.fi/kasvu-ja-data/uutiskirjeet/). ## Analytics tells us if we're heading in the right direction Visitor statistics and other analytics produce data and foundation for understanding whether work to increase visitor numbers is producing results. Karhu's analytics experts are ready to plan and build suitable metrics and put them to good use in your company. When metrics are in order, good conditions for building growth have been created. ### This is how we increase visitor numbers and monitor their development - [Search engine optimization](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/) - [Karhu Kaizen - continuous data-driven development](https://www.karhuhelsinki.fi/kasvu-ja-data/karhu-kaizen-verkkosivuston-jatkuva-datavetoinen-kehittaminen/) - [Newsletters](https://www.karhuhelsinki.fi/kasvu-ja-data/uutiskirjeet/) - [Analytics](https://www.karhuhelsinki.fi/kasvu-ja-data/web-analytiikka/) ## We are ready to compile an individual service package Every website and online store is individual and our [growth & data services](https://www.karhuhelsinki.fi/kasvu-ja-data/) also adapt to individual needs. Our services can be flexibly combined and parts of them can be connected to other studies. Contact us and together we'll find a suitable growth-producing package. ### Do you want to increase your website visitor numbers? Ask Sanna for more information: Sanna Lindholm, SEO and conversion specialist E-mail: sanna.lindholm@karhuhelsinki.fi Tel: 040 509 8747 --- # WordPress Websites WordPress is the world's and Finland's most popular content management system. According to a [W3Techs assessment](https://w3techs.com/technologies/overview/content_management), which is considered reliable, over 60% of the world's CMS-driven websites run on WordPress. The fact that WordPress has been chosen for the majority of all website projects on the planet indicates that the system has many strengths. We tell you about them on this page. Also read [why we are a good choice as a WordPress provider](https://www.karhuhelsinki.fi/wordpress/miksi-valita-meidat-wordpress-kumppaniksi/). We also work with [Drupal systems](https://www.karhuhelsinki.fi/drupal/). More about WordPress: - [WordPress website pricing](https://www.karhuhelsinki.fi/wordpress/wordpress-verkkosivujen-hinta/) - [Why choose us as your WordPress partner](https://www.karhuhelsinki.fi/wordpress/miksi-valita-meidat-wordpress-kumppaniksi/) - [WordPress vs. Drupal - CMS comparison](https://www.karhuhelsinki.fi/wordpress/wordpress-vs-drupal-vertailu/) - [When to choose WordPress Multisite](https://www.karhuhelsinki.fi/blogi/milloin-valita-wordpress-multisite/) - [WordPress security](https://www.karhuhelsinki.fi/blogi/wordpress-sivuston-tietoturva-varmista-6-asiaa/) ## WordPress is user-friendly The idea of a content management system is to enable smooth digital content production and give non-technical people the tools to create content for the web. In our opinion, user-friendliness should be the most important single criterion for choosing a CMS. Using WordPress is easy. It works quickly and intuitively. You can start using it even without training. After half a day of training, anyone can work with WordPress. We work hard to produce easily updatable WordPress sites WordPress sites can be built in many ways. We at Karhu Helsinki put a lot of work into ensuring that the WordPress websites we produce offer a rewarding user experience not only for visitors but also for editors. Minimizing the time spent on updates reduces the [total cost of a WordPress site](https://www.karhuhelsinki.fi/wordpress/wordpress-verkkosivujen-hinta/). ## WordPress provides what's needed for modern web content presentation With WordPress, you can publish all the content that modern websites need. In addition to text, images, and various documents, WordPress publishes videos, social media materials, and various interactive content. WordPress does not set limits on the site's user experience or visual appearance. Sites can be designed to be impressive, experiential, and contemporary. Properly produced WordPress websites serve equally well on mobile and desktop. ## WordPress's modular page templates provide freedom for content creation WordPress provides tools for implementing modular page templates. Individual page content can be built from modular building blocks that editors can place on the page in any quantity and order they want. For example, a highlight composed of image and text, a link bar, or a video can be individual modules. Modules bring editors much more freedom than traditional page templates. The amount of responsibility increases proportionally. Modularity gives editors more freedom than traditional page templates. On the other hand, responsibility also increases because there are more options for content presentation. With modules, you can create visually rich content that visitors enjoy browsing. Content thoughtfully produced with modules makes visiting the site more rewarding than if mainly long blocks of black text on a white background were available. ## WordPress has many ready-made add-ons available WordPress websites can be equipped with a large number of ready-made functionalities and services, some of which are free and some can be used for a small fee. With these so-called plugins, you can create, for example, contact forms, enhance search engine visibility, or protect against spam. When add-ons are chosen expertly, they achieve useful results quickly and save working time. ## WordPress is secure WordPress development emphasizes security. Security threats are responded to quickly, and the system and its add-ons regularly have security updates available. For WordPress site security, it is essential that the site's technology is carefully designed and only secure add-ons are used. WP sites should have a security service that includes security monitoring and prompt installation of updates. An unmonitored WP site is a security risk. We at Karhu Helsinki work continuously to ensure our customers' site security. ## WordPress is also an e-commerce platform WordPress is a full-scale e-commerce platform. An online store can be established on a WordPress site, for example, with the WooCommerce extension. Store functions and website content can be combined into a seamless user experience from both visitor and editor perspectives. WooCommerce features are sufficient for large-scale digital commerce, and it has quickly become one of Finland's and the world's most popular e-commerce technologies. WordPress site security must be monitored and security updates made regularly. An unmonitored WP site is a security risk. ## WordPress and search engine optimization (SEO) work together WordPress websites have the prerequisites for good visibility in Google and other search engines. WordPress's technical solutions are search engine-friendly, and the system provides the necessary tools for search engine-friendly content presentation. WordPress also has ready-made SEO tools available. We offer comprehensive [SEO services](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/) for WordPress sites. ## WordPress is suitable for accessible websites WordPress provides tools for producing accessible websites. The EU accessibility directive and the domestic digital services law require that public and various essential service websites must comply with the AA level of the international WCAG accessibility criteria. Our accessibility team is closely involved in projects where accessibility plays a central role. We also serve as accessibility experts for clients whose sites are produced elsewhere. With WordPress, accessibility criteria can be met, and the system is well-suited for accessible content production. We have extensive experience in producing accessible websites. [We also conduct accessibility audits](https://www.karhuhelsinki.fi/tutkimukset/saavutettavuusauditointi/). ## WordPress costs are moderate WordPress is open-source software. Anyone can download it from the web and start using it for free. The system is also offered as various commercial and competitively priced services. However, the system's price is only a small part of the total cost of websites. WordPress site production and lifecycle costs are moderate. Price is one of the most important reasons why our customers choose WordPress. Read more about how [WordPress site pricing](https://www.karhuhelsinki.fi/wordpress/wordpress-verkkosivujen-hinta/) is formed and what the system's economy is based on. ## WordPress expertise is widely available - the customer has the power WordPress is a safe choice for site owners because there is plenty of system-related expertise available both in Finland and around the world. For developing a once-built WordPress site, numerous partners are available, so you are not dependent on a single provider. ### You get from us - [Websites for businesses](https://www.karhuhelsinki.fi/verkkosivut/verkkosivut-yritykselle/) - [Websites for organizations](https://www.karhuhelsinki.fi/verkkosivut/verkkosivut-jarjestolle/) - [Public sector websites](https://www.karhuhelsinki.fi/verkkosivut/julkisen-sektorin-verkkosivut/) - [Extranet services](https://www.karhuhelsinki.fi/verkkosivut/extranet-palvelut/) ## You get full rights to the WordPress site - at least with us With us at Karhu Helsinki, the customer gets the rights to the built WordPress site. You can use our produced site as you wish and utilize expertise in its further development that you assess will serve you optimally. We do our best to ensure that website building, [maintenance](https://www.karhuhelsinki.fi/verkkosivut/huolenpito/), and further development go smoothly so that you want to work specifically with us. As told on this page, there are strong grounds for choosing WordPress as your website's CMS. Also read about [why you should choose us as your WordPress partner](https://www.karhuhelsinki.fi/wordpress/miksi-valita-meidat-wordpress-kumppaniksi/). ### Interested? Contact us and let's talk about WordPress Ask Timo for more information: Timo Salminen, Customer Manager E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085 --- # Drupal Drupal is the world's most popular content management system (CMS) for building and managing large and medium-sized websites. Karhu Helsinki is one of Finland's most experienced Drupal providers. We build websites and web services with Drupal that increase our clients' sales and reduce costs. We also work with the [WordPress](https://www.karhuhelsinki.fi/wordpress/) system. ## Why Drupal? We recommend this content management system to our clients because it's user-friendly, it has so far adapted to all our clients' needs, and because it works reliably. Open source is Drupal's strength. The software costs nothing and our client automatically gets all rights to the built website. - [Open source is Drupal's strength](https://www.karhuhelsinki.fi/drupal/avoin-lahdekoodi-on-drupalin-vahvuus/) - [Drupal 10](https://www.karhuhelsinki.fi/drupal/drupal-10/) - [Drupal 11 and Drupal CMS](https://www.karhuhelsinki.fi/blogi/drupal-11-ja-drupal-cms/) - [Drupal Commerce e-commerce](https://www.karhuhelsinki.fi/drupal/drupal-commerce-verkkokauppa/) - [Drupal integrations](https://www.karhuhelsinki.fi/drupal/drupal-integraatiot/) - [Drupal and search engine optimization](https://www.karhuhelsinki.fi/drupal/drupal-ja-hakukoneoptimointi-seo/) - [Drupal is user-friendly](https://www.karhuhelsinki.fi/drupal/drupal-on-helppokayttoinen/) - [Drupal is a marketer's power tool](https://www.karhuhelsinki.fi/drupal/drupal-on-markkinoijan-tehotyokalu/) - [Drupal sites work reliably](https://www.karhuhelsinki.fi/drupal/drupal-sivustot-toimivat-luotettavasti/) - [With Drupal your site stays under your control](https://www.karhuhelsinki.fi/drupal/drupalilla-sivusto-pysyy-kontrollissasi/) ## In just over a decade, a community of over a million people The system was originally developed by Belgian Dries Buytaert. The first version was released in 2001. Today it's developed by a global community of over a million experts. The community is large and well-organized. Thanks to this, Drupal develops with unique dynamism, but also with discipline. Karhu Helsinki has built several of Finland's most significant Drupal corporate websites. Our clients include Paulig, Sodexo, and Wihuri. ## Why Karhu Helsinki? We are one of Finland's largest Drupal agencies. We have one of the country's most skilled and committed Drupal teams working for us. We like openness. We tell project prices upfront and bill afterwards, once everything is ready and you're satisfied with our work. This sets us apart from most of our competitors. ## Drupal is a joy to use Over the years, we have trained over 1,000 Drupal users. The feedback we receive from them is consistent. Drupal works quickly and reliably. Making updates is meaningful and even fun. Karhu Helsinki has trained over a thousand Drupal users in Finnish companies. We often hear that the Drupal we deliver is easier to use than what people are usually accustomed to. The system offers extensive possibilities for customizing views and we have worked for years to make our version of Drupal as user-friendly as possible. We're happy to come and demonstrate what has resulted from our work and how easy updating websites can be. ## You can do almost anything with it Drupal is an optimal tool for building high-quality websites and e-commerce sites. It's also excellent as a foundation for intranet and extranet sites. It's a good foundation for online campaign platforms as well. With Drupal you can do e-commerce, produce content for social media, manage big data, or build almost any custom online applications. For various integrations, the system offers the market's most versatile APIs. When you choose Drupal as the platform for a web service, future development paths are practically limitless. Drupal stands out when building responsive sites that offer a high-quality user experience on both computers and mobile devices. The system also gives an advantage in [search engine optimization](https://www.karhuhelsinki.fi/kasvu-ja-data/hakukoneoptimointi/) - a site built with Drupal typically appears higher in search results than a comparable site built with a competing content management system. ## Millions of sites, popular in Finland and worldwide Millions of sites around the world run on Drupal. Globally, it's used by Nike, Sony, and the UN, among others. Drupal is also one of Finland's most popular content management systems. For example, Yle, Red Cross, TietoEVRY, Unilever, Afry, Nokia, and the Radiation and Nuclear Safety Authority trust it. Whatever the country, Drupal works reliably in building and developing strategically important web services. Drupal is a safe choice for a content management system and Karhu Helsinki as a provider. You can get from us: - [Corporate websites](https://www.karhuhelsinki.fi/verkkosivut/verkkosivut-yritykselle/) - [Organization websites](https://www.karhuhelsinki.fi/verkkosivut/verkkosivut-jarjestolle/) - [Public sector websites](https://www.karhuhelsinki.fi/verkkosivut/julkisen-sektorin-verkkosivut/) - [Extranet services](https://www.karhuhelsinki.fi/verkkosivut/extranet-palvelut/) ### We're happy to tell you more Ask Timo for more information: Timo Salminen, Customer Director E-mail: timo.salminen@karhuhelsinki.fi Tel: 050 518 0085